Implementing UTM Parameter Templates on Rakuten Advertising

The following instructions will ensure traffic from Rakuten Advertising will attach the relevant UTM parameters onto the url, which in turn will allow Kleene to identify the origin of the traffic from the data captured within the event tracking software.

📘

Multiple Rakuten Advertising Accounts

If you have multiple Rakuten Advertising accounts, these instructions will need to be implemented across each account.

1. Visit the Link Parameters section of the account that you want to apply the tags to.

2. You'll want to apply one new parameter at a time, for relevant values defined below. Rakuten have provided descriptions of the parameters at this location - screenshot is below.

   

3. Under the Create Parameter section, select Linkshare as the parameter type, then select a Linkshare Value and input a Parameter Name in line with the guidelines given below. You'll need to create 3 new parameters in total:

   • Linkshare Value = Publisher Group / Parameter Name = kl_campaign
   • Linkshare Value = Encrypted ID / Parameter Name = kl_ad_group
   • Linkshare Value = Creative ID / Parameter Name = kl_ad

   Click Add after each parameter is inputted and it should appear in the list of parameters at the bottom of the scren.

   

4. Finally, create the last parameter by selecting Advertiser as the parameter type and then inputting the values as per below, followed by Add:

   • Parameter Name = kl_campaign / Value Name = Rakuten