Implementing UTM Parameter Templates on LinkedIn Ads

The following instructions will ensure traffic from LinkedIn Ads will contain the relevant UTM parameters in their url.
This will in turn allow Kleene to identify the origin of the traffic from the data captured within the event tracking software.

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Multiple LinkedIn Ads Accounts

If you have multiple LinkedIn Ads accounts, these instructions will need to be implemented across each account.

1. Visit LinkedIn Ads and choose the relevant account.
2. Go to Account Settings -> URL parameters.

3. Under Account tracking parameters enter the following text:

kl_source=LinkedIn&kl_campaign={{CAMPAIGN_ID}}&kl_ad_group={{CAMPAIGN_GROUP_ID}}&kl_ad={{CREATIVE_ID}}&kl_account_id={{ACCOUNT_ID}}

If you need to include other utm parameters you can append them to the above text using an & as a separator.

4. Click Save.

Parameters will be applied to all campaigns and creatives in your account.